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MYYEARBOOK.COM INKS CONTENT DEAL WITH CLIFFsNOTES®
Fastest-Growing Social Network on the Internet Now Provides Free Homework Help to Students
In Two Weeks, CliffsNotes Made More Than 10,000 Friends Online Demonstrating the Viral Power of the myYearbook Community
(NEW HOPE, PA) August 29, 2006 -- myYearbook.com, the fastest-growing social networking site on the Internet, is trumpeting the success of its first major content deal. Getting a jump on the back-to-school season, myYearbook.com has teamed up with the best selling, always reliable CliffsNotes to provide content free of charge to its members. To date, more than 10,000 students have already used the materials to help them with their high school and college assignments.
The content deal makes CliffsNotes available for free online in the "Classes & CliffsNotes" section of myYearbook.com.
Dave Cook, Catherine's 18-year-old brother and fellow myYearbook founder, explains: "Our new partnership with CliffsNotes is a slam dunk. It's a natural way to make it easier for the myYearbook users to keep doing what they've been doing on the site."
The online content partnership introduces CliffsNotes to hundreds of thousands of myYearbook members in an intimate setting. More than 90% of myYearbook users are from the United States. On average, myYearbook visitors log 160 pageviews per registered member per month, and users send 2,000 new member invitations each day. According to Media Metrix, myYearbook.com is one of the top-five fastest growing websites on the Internet.
"I'm excited about the relationship with myYearbook.com because it provides CliffsNotes a way to connect to people online in a one-on-one, personal way, directed by the user," explains Larry Olson, VP & Marketing Director at Wiley, Inc, publishers of the CliffsNotes series. "A partnership with a highly active social network like this one allows us to weave our brand more tightly into the fabric of the community."
Olson continues: "myYearbook is a nexus of social activity for more than 1,000,000 users. It is well known that peer influence drives most purchasing decisions, and myYearbook is a perfect example of viral marketing, in which friends make product introductions to other friends."
"We're confident that myYearbook.com will be the first social network to truly demonstrate the power of viral marketing online," says Geoff Cook, Dave and Catherine's older brother and business partner. "Dave and Catherine have built a community that offers the brands catering to the youth market a golden opportunity to be right where they need to be, building word-of-mouth buzz via friend-to-friend referrals."
myYearbook.com recently completed a $1.1 million round of angel financing. Now that the Cooks have attracted 1,000,000 users to their website, they are actively seeking venture capitalist investment to complete a larger round of funding. myYearbook.com has set a goal of attracting 3,000,000 members by the end of 2006.
About CliffsNotes
Since 1958 more than 100 million students have relied on CliffsNotes as "The Fastest Way to Learn." CliffsNotes have provided students with the concise, expert analyses they need to get the most from great literature, strengthen their understanding of essential high school and college coursework, and excel at standardized tests. In addition to the literature guides, CliffsComplete® editions feature the full text of the work with accompanying commentary, definitions, and explanations. CliffsQuickReviews® provide down-and-dirty information for studying subjects like biology and chemistry. CliffsTestPrep® books help students prepare for standardized tests.whether they're getting into college or preparing for a career in the military. CliffsAP® books provide the experience students need to gain college credit by passing Advanced Placement Exams. And CliffsStudySolvers™ books provide hundreds and hundreds of questions as well as a self-assessment test so students can learn by doing and fly through difficult subjects like Spanish and biology. CliffsNotes is a registered trademark and branded imprint of Wiley. All of this essential study information and even more educational materials and tools can be found online through CliffsNotes.com.